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Bio: Rex Bennett, Ph.D.



A combination of business, management, and academic experience provides a broad basis and integrated perspective for speeches and presentations on competitive strategy, customer satisfaction and retention, motivation and individual development, and strategic planning.




Competitive strategy, strategic planning, customer satisfaction and retention, and marketing research consultant to a number of international and national firms.  Among the clients:


International and National Firms and Organizations

   American Bankers Association

   Kirchman Corporation

   Bank of America

   KPMG Peat Marwick

   Bank Marketing Association

   Medtronic, Inc.


   Risk Management Resources

   DAI (Development Alternatives)

   Sherwin-Williams Paints

   First Data Resources

   Target Department Stores

   FirstUSA BankCard

   Total Systems, Inc.

   Kaiser-Permanente HMO

   US Treasury Department

   Key Banks (KeyCorp)

   US Agency for International Development


Regional and Local Firms and Organizations: Over 400 Clients


Executive Program Faculty Member

Instructor and Lecturer on Competitive Strategy, Personal and Organizational Growth and  Development, Strategic Planning, and Strategic  Marketing:


   Executive MBA: University of San Francisco

   Pacific Coast Graduate Banking School,  University of Washington

   Graduate School of Banking, University of Wisconsin

   Stonier Graduate School of Banking, Georgetown University  sponsored by the American Bankers Association

    Graduate School of Human Resources

    Graduate School of Banking at Colorado

    Southwestern Graduate School of Banking

   ABA BankCard Management School

    School of Bank Marketing, University of Colorado

   US Treasury Department

    US Agency for International Development



Speaker and Presenter

Nationally and internationally recognized speaker at hundreds of businesses, organizations, associations, and executive and management development seminars and courses.  Speeches in the areas of achieving personal and organizational growth and development, competitive advantage, marketing strategy, and strategic planning and thinking.



International Experience

Manager, International Financial Services, KPMG Peat Marwick, Prague, the Czech Republic.  Responsible for developing and implementing bank training and curriculum for mid and upper management in the banking industry in eastern Europe.  Topics included bank financial management, competitive advantage strategies, marketing strategies, and strategic planning.


Lecturer and consultant competitive strategies, marketing strategies, customer satisfaction and service strategies, and bank financial management in Bulgaria, China, Czech Republic, Denmark, England, Hong Kong, Indonesia, Korea, Poland, Romania, Slovakia, Thailand, Ukraine, United Kingdom, and Uruguay.



Expert Witness:  Competitive Advantage Strategies

US Comptroller of the Currency

Several State Banking Commissions and Boards

Federal and State Courts




EDUCATION:  Ph.D. University of North Carolina at Chapel Hill

                                          Post Graduate Work:  Indiana University and

                                                                            University of Minnesota

                                          B.S. University of Tennessee at Knoxville



McLaren School of Business

University of San Francisco

2130 Fulton Street

San Francisco, CA  94117-1080  USA



Publications:  Books and numerous articles in such publications as:

   Journal of Communication

   The American Banker

   Information & Management:  The International Journal of Information Systems

   Journal of Retail Banking

   Bankers Magazine

   Health Marketing Quarterly




Rex Bennett, Ph.D.


Achieving Unlimited

7 Flamingo Lane

San Rafael, CA  94901  USA

415 721 7743 Telephone

415 721 0749  FAX