Demo Videos


Why should a potential customer do business with your firm rather than any of your competitors?

Rex Bennett, Ph.D.
  • What differentiates you from your competitors? 
  • What advantages or value does your company provide that others don't?
  • How will your firm help the customer or their organization achieve their goals?

The answers to these questions are the key to achieving and sustaining competitive advantage.  Yet few organizations can respond to them effectively, if at all.                 

Dr. Rex Bennett shows you how to differentiate your business and how to turn this differentiation into exceptional performance and bottom-line profits.

Credentials:                                                Consultant on Competitive Advantage Strategies to such organizations as Target Stores, Bank of America, Medtronic, Inc, Citicorp, Kaiser-Permanente HMO, Capital One, First Data Corporation, Coit Industries, and hundreds of other companies and organizations.

Manager, International Financial Services, KPMG Peat Marwick.  Managed multi-million projects on competitive advantage in Europe.

Expert Witness on Competitive Strategies, Federal and State Courts and Agencies.   

Outstanding Teaching Awards, Executive Programs, University of San Francisco.

Author: Numerous articles and books including 'Create Your Destiny with PRIDE: Passion, Resolve, Innovation, Dreams, and Ethics.'

Ph.D., University of North Carolina. 

Professor, University of San Francisco.